Healthcare Excellence Canada

Healthcare Excellence Canada needed a campaign page for Canadian Patient Safety Week 2024 that would inform and engage the public on healthcare harm—unintended injuries and complications within healthcare settings. A key objective was to present complex issues clearly, motivating users to explore resources and adopt strategies for safer care.

The resulting campaign page is informative yet approachable, using clean visuals and concise messaging to clarify healthcare harm’s causes and impact on patients, families, and providers. With accessible language and direct calls to action, the page encourages visitors to sign up for webinars offering in-depth insights, fostering a deeper commitment to healthcare safety across Canada.