Intellectual Property Institute of Canada

The Intellectual Property Institute of Canada launched the “Your Profession. Our Purpose” campaign to inform patent agents, trademark agents, and IP lawyers, on the benefits of membership—such as networking, professional development, and exclusive events.

The campaign emphasized membership’s role in career advancement and contributions to Canada’s IP landscape, inviting professionals to join in promoting and strengthening IP practices.

2022 / Campaign page / Wireframes, design, QC / Produced at Banfield Agency / See live