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Intellectual Property Institute of Canada

The Intellectual Property Institute of Canada launched the “Your Profession. Our Purpose” campaign to attract patent agents, trademark agents, and IP lawyers. It showcased membership benefits like networking, professional development, and exclusive events, reinforcing the Institute’s dedication to supporting IP professionals.

Members gained entry to a community spanning law firms, corporate IP, government, and academia. The campaign emphasized membership’s role in career advancement and contributions to Canada’s IP landscape, inviting professionals to join in promoting and strengthening IP practices.

2022 / Campaign page

Roles: Wireframes, design, quality control

Produced at Banfield Agency