Intellectual Property Institute of Canada

The Intellectual Property Institute of Canada launched the "Your Profession. Our Purpose." campaign to attract patent agents, trademark agents, and IP lawyers. The campaign highlighted membership benefits such as networking opportunities, professional development resources, and exclusive events, emphasizing the Institute’s commitment to supporting IP professionals across various sectors.

By joining, members gained access to a diverse community that includes practitioners from law firms, corporate IP professionals, government, and academia. The campaign underscored the value of membership in advancing careers and contributing to Canada’s broader IP landscape, inviting professionals to align with the Institute’s mission in promoting and strengthening IP practices.